Private Content vs Instant Media – What’s the difference?
Snifffr gives you two ways to sell your content: Instant Media and Private Content. Both are paid for in tokens, but they work very differently — and most sellers do well using both.
The short version
- Instant Media — a buyer pays once to unlock one photo or video, and can view it for 24 hours.
- Private Content — a buyer subscribes monthly to your whole feed, and keeps access for as long as they stay subscribed.
One is a single sale. The other is recurring income.
Instant Media
A single photo or video, unlocked on its own.
- The buyer pays your price in tokens, once.
- They get 24 hours to view it.
- The same item can be sold to as many buyers as you like — selling it once doesn’t use it up.
- No subscription, no commitment on either side.
- A buyer who wants it again later simply unlocks it again.
Best for: impulse buys, one-off pieces, and anything you want to keep selling again and again.
Private Content
Your own subscription feed — everything you post, for subscribers only.
- You set one monthly price in tokens.
- The buyer is charged immediately, then automatically every month until they cancel.
- Subscribers see everything in your feed — what’s already there, and everything you add while they’re subscribed.
- If you raise your price later, existing subscribers keep the price they signed up at.
- They can cancel any time and keep access until the end of the month they’ve paid for.
Best for: steady monthly income and rewarding the buyers who keep coming back.
Side by side
| Instant Media | Private Content | |
|---|---|---|
| What they get | One photo or video | Your whole feed |
| How they pay | Once, per item | Every month, automatically |
| How long access lasts | 24 hours | As long as they stay subscribed |
| New posts included? | No — each item is bought separately | Yes — everything you add |
| Can you sell it again? | Yes, to unlimited buyers | Each subscriber pays monthly |
| Income shape | One payment at a time | Recurring, month after month |
Which should I use?
Both. They do different jobs and they work well together.
Instant Media is how people find you and buy from you the first time — it’s a small, easy decision with no commitment. Private Content is how you turn someone who’s already bought once into steady monthly income.
A good pattern: post Instant Media regularly so there’s always something new to buy, and use your Private Content intro to tell those buyers what they’d get if they subscribed.
Common questions
Does an Instant Media unlock include anything else?
No. It unlocks that one photo or video, for 24 hours. Everything else is bought separately.
Do Private Content subscribers see things I post later?
Yes. They get everything in the feed while their subscription is active, including anything you add after they joined.
What happens when 24 hours is up?
Access to that item ends. The buyer can unlock it again whenever they want, which starts a fresh 24 hours.
If I raise my Private Content price, do current subscribers pay more?
No. They keep the price they subscribed at for as long as they stay subscribed. The new price only applies to people who subscribe after the change.
Can I sell the same content both ways?
Yes. There’s nothing stopping you posting something to your Private Content feed and also selling it as Instant Media.
