The selling of used underwear initially originated in Japan, where it was popularly known as "Burusera”. “Burusera” is a word of Japanese origin that simply means the sexualized attraction to the underwear of women.
Outside Japan, many adult performers sell worn knickers as a lucrative way to make money passively or full-time. This might sound weird to the novice ear, but – if you can handle it – you can make money from your dirty knickers. Read on to find out how.
Who Buys Used Knickers?
The market for used knickers is made predominantly of men who want to buy women’s panties and some gay men who wish to purchase used knickers from other men. However, beyond this, there are also some women who buy from knicker sellers. All these people – male and female – come from walks of life, ages, and backgrounds. They are also aged 18 and over as this is an adult business.
Setting Up Your Business
Selling worn knickers can be a lucrative enterprise if you properly set up your business. The following steps should help you do that:
Join an Online Marketplace
You can sell worn knickers on your own website or an online panty-selling marketplace. The former is a viable option but can take a lot of time and work for you to see any returns. On the other hand, online marketplaces circumvent the additional payment fees that personal sellers are charged and don’t charge a commission – you only need to pay a small membership fee. The sites also provide you with the startup tools and guidance you need to set up your shop.
Create a Profile
As soon as you join an online marketplace, the next step is to create your seller profile. For you to set up the proper profile, you will need to come up with a mystery name – not your real name – and a short description that highlights the products you want to sell. You will also need to provide pictures of what you are selling but, it is advisable to keep your face out of the photos. Remember, your profile is your first interaction with potential clients, so make it as captivating as possible.
Determine Your Prices
After setting up your profile, the next step is to set a reasonable price to sell your knickers and wait for a potential buyer to become interested. When setting your price, it is advisable to consider the duration the knickers have been worn, the type of knickers you are selling and your unique offerings.
Make a Transfer
When a potential buyer expresses interest in your items, organize the transfer of money. There are many options such as Google Wallet, Amazon Gift Card, and Bitsafe. Never process payments through PayPal since its terms and conditions decline the sale related to the adult industry.
Send the Product
Once you have confirmed that payment has been made, the next step is to find a postal service that does not require a return address and ship the product directly to the customer. Such a service will prevent you from exposing your personal details.
Ask Your Customer for a Review
The final step as a seller is to ask your buyers to review your item and recommend your profile to other users of like 'tastes.' Doing this will help you grow your reputation.
Tip: If you have a bad experience with a buyer, alert other sellers or the marketplace management so they can investigate your claim and remove or warn the buyer.
How Do You Get Paid?
Anonymity is a crucial aspect of this business, which is why it is advisable to have separate payment methods for your shop. For example, you can opt to use Amazon Gift Cards or create a GiftRocket account. If you want a fully anonymous payment option, consider opening a Bitcoin account.
Tips for Increasing Your Sales
Market Your Product
You can also use appropriate videos, visuals and even hashtags that market your product. Remember not to use your personal social media pages.
Never do something that makes you uncomfortable. Being yourself makes you more relatable to your clients and more likely to attract an audience with which you are comfortable.
Model Your Product
Most buyers prefer to see the product in the body of a model before purchasing it. Therefore, it is important to model your products and take some pictures.
Open Several Stores
To be able to reach more customers, consider opening several stores.
Despite the mystery surrounding people who sell worn knickers, the trade of selling worn underwear is actually more mainstream than most people think. The running benefits include that you can do it from the comfort of your home – or without quitting your day job – and can make transactions anonymously. That said, this business is not a get-rich-quick scheme, so you should go in with realistic expectations and a foolproof business plan.